A Very East London

A Very East London

London hotel hosts an interactive festive installation

The five-star Andaz London Liverpool Street Hotel featured an interactive design installation for Christmas and New Year. The ‘A Very East London’ display reimagines the well-known Bow Bells of London and transforms them into seven bells, fabricated from Perspex® Fluorescent Acid Green acrylic sheet, suspended from the hotel lobby.

The largest bell of the installation spans two meters wide. Each bell is laser cut and engraved with a unique design which charts the history of the area, from cockney antiquity to the modern day. All pay homage to the architecture, markets, fashions and art scene of the district as well as its people, including the notorious Kray brothers and the East End Suffragettes.

Hotel guests were able to interact with the bells by tweeting @AndazLondon with #soeastlondon, activating the sound of the Bow Bells and joining in the celebration of the stories of East London.

General Manger Otto Steenbeek said: ‘At the Andaz London Liverpool Street, we want every guest to be able to experience the incredible vibrant culture of East London from within the hotel. This interactive installation achieves this by bringing the area’s unique history and personality into the heart of the Andaz as well as spreading Christmas cheer.’

Take a look at more case studies which harness the creative potential of Perspex® acrylic.