Eleven Australia Expo

Eleven Australia Expo

Australian hair care company win Stand of the show award with PERSPEX® Fluorescents

Australian hair care company Eleven Australia made an impact at their first ever UK trade show, Salon International, by dazzling visitors with a display of colour achieved with PERSPEX® Acrylic Fluorescents.

London creative agency The Halo Group won the international pitch to complete the project and worked closely with PERSPEX® Approved Fabricator Inplas Fabrications Ltd. The stand was a real head turner and picked up the Event Production Awards stand of the show award for its unique and spectacular design.

Ninety 400 x 400 x 400mm cubes, fabricated from 3mm thick PERSPEX® Fluorescent colours were laser cut and hand polished for maximum impact. The cubes were used to construct the walls and tables within the stand and also fixed together to form the pillars at the corners of the huge suspended centrepiece.

PERSPEX® Fluorescent not only offers the pallet of vibrant colours renowned from PERSPEX® acrylic, but its fluorescent edge uses natural light to create dramatic edge illuminations - ideal for retail displays looking to create a buzz.

Inplas director Trevor Smith commented “we wanted to bring this vibrant brand to life and the exhibition was a chance for Eleven Australia to make a great first impression in the UK market with the help of PERSPEX® acrylic.”

The ultimate objective of the design was to drive business for Eleven Australia during the exhibition.  They reported significant return on investment with exceptional sales throughout the event, in the process securing a UK distributor for their product and generally increasing brand awareness.

Take a look at more case studies which harness the creative potential of PERSPEX® acrylic.