‘SEVEN’ - WIDOW SERIES 2017
PERSPEX® acrylic specified for the Veuve Clicquot Widow Series 2017
The third annual Veuve Clicquot - Widow Series event was held in October 2017, curated by Carine Roitfeld and her team at CR Studio. Carine’s remarks on the lead up to the occasion made for a highly anticipated interpretation of her theme: ‘SEVEN’ [deadly sins]: “I have the opportunity to tell a story with the viewer actually experiencing the story as we tell it. It’s not a party, it’s a truly immersive experience. It’s a different way of thinking!”
PERSPEX® acrylic was specified for use across various areas of the exhibit, using both clear and coloured sheet in a range of thicknesses and textures; all of which were fabricated by Firecracker, who have much experience with PERSPEX® acrylic manipulation and working with large scale displays and bar installations.
Arguably, the key feature of any Veuve Clicquot event is the bar. In keeping with the eerie tone of this annual Halloween-inspired presentation; Studio CR designed coffin-shaped entrance bars. The top surfaces had a precision CNC cut PERSPEX® CC acrylic to form the black high-gloss top, which was laminated to a custom timber coffin stand, with additional CNC cut strips used to create a glossy edged surface.
A cool box within each coffin-bar unit was made from PERSPEX® Clear acrylic on the bottom surface to support 120kg of ice, ensuring the Veuve Clicquot champagne bottles were kept chilled. PERSPEX® Opal acrylic was also used here to diffuse the VC signature orange uplighters evenly through the ice.
Laser cut and thermoformed PERSPEX® clear trays were then used to present the champagne to the entering crowds.
Many more unique lighting effects were used to set the mood in and around the exhibition areas including another bar which displayed the Veuve Clicquot signature orange colour in a casual rustic style strip lighting display. Shards of glass gathered along the bottom of the bar, all encased with clear sheet, ensuring the vivid lights blind through and illuminate the room.
PERSPEX® acrylic in red gloss was the most suited material to match the tone of the latex costumes used for ‘Lust’. A high-gloss edging was saw cut and laminated to each of the six frames to create a backdrop to the overall creative of that sin.
PERSPEX® Opal acrylic CNC cut 7's received a graphic treatment and lit from within the supporting framework, allowing shadows from the ceiling and backlit lights to also add obscure shapes. These items were very popular on social media with attendees, as well as some of the other eccentric elements…
The list of PERSPEX® acrylic features goes into other areas, such as the bar logo ‘halo effect’ and a portal installation of ‘Seven’ which led attendees to the next section of the event.
We can’t wait for next year!
The Veuve Clicquot Widow Series pays homage to the revolutionary founder of the house, Madame Clicquot, a trailblazer of her time, she single-handedly took on her late husband’s champagne business at the age of 27 and went on to pioneer several industry innovations whilst demonstrating her creative dexterity. She was named the first person to copyright a color, the Veuve Clicquot yellow. Now firmly established on the London calendar, this annual event allows Veuve Clicquot to seek seminal creatives who have an unfulfilled desire or passion project they wish to bring to life mirroring the values of Madame Clicquot.
Take a look at more case studies which harness the creative potential of PERSPEX® acrylic.